Tuesday, June 20, 2006

Fun terms

Came across some fun terms in my textbook, these terms have been used to describe demographic and lifestyle segments..

*Dinkies - Double income young couples with no kids
*Guppies - Gay upwardly mobile professionals
*Skippies - School kids with purchasing power
*Bling bling generation - coined by rappers and hip-hopers, the term refers to flashy people with a high-rolling lifestyle and costly diamonds and jewelry

4 Comments:

At 12:25 AM, Blogger C9R155 said...

oi, i tot young professional couple call Yuppies.

u dont try to bluff me Finance people with your OZ Marketing degree lo. I learn marketing b4 in TAFE also lo.

 
At 12:27 AM, Blogger C9R155 said...

oi, i tot young professional couple call Yuppies.

u dont try to bluff me Finance people with your OZ Marketing degree lo. I learn marketing b4 in TAFE also lo.

 
At 6:42 PM, Blogger ange_triste said...

Dink is dual income no kids.

Yuppie, an acronym for 'Young Upwardly Mobile Professional Person.'

these 2 are different la...your memory really good..TAFE until now still can remember...

 
At 10:07 PM, Blogger C9R155 said...

YUPPIES = Young Upwardly Pity/Pathetic Professional In (this) EcoSystem

 

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